What do you have to include in a blog post? Industry-specific, useful content, which: 1 provides practical information to readers, and 2 shows that you are an industry expert.
Use your company's blog posts to comment on current industry issues, humanise your business and show how your products and services can help people. Use your company blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.